B2B appointment settingon infrastructure you own.
We build and run the outbound that puts qualified meetings on your calendar: sending domains, a list built against your ideal customer, email and LinkedIn sequences, and a reply desk with an owner and a clock. The domains, the data and the CRM records stay in your name.
Scope sheetDemand
- Live in
- 14 to 21 days
- Channels
- Email and LinkedIn
- You own
- Domains, lists, sequences and CRM records
- Reported as
- Meetings held, not only booked
- Starts with
- Free AI Opportunity Assessment
Where it breaks
Outsourced outboundusually leaves with the vendor.
The usual arrangement is simple. An agency sends from its own tools, books meetings into your calendar and bills per meeting or per month. When the contract ends, the domains, the lists, the sequences and the reply history leave with them. You paid to learn what works in your market and kept none of it.
The second problem is quieter. Outbound is decided upstream of the copy, by the sending setup, the list and whoever owns the reply. A campaign that lands in spam or goes to a bought list underperforms however good the message is, and a reply nobody owns simply waits.
We treat appointment setting as a system you own: built in your accounts, run by us for as long as that makes sense, and handed to your team with a runbook when it does not.
What gets built
Line by line,in accounts you own.
Each item is a line on the written scope. Take the ones the operation needs and leave the rest.
Sending infrastructure
Separate sending domains and mailboxes, SPF, DKIM and DMARC configured, and warm-up on a schedule before any volume goes out. Your main domain never carries cold email.
A list built, not bought
Accounts and contacts pulled against a written ideal customer profile, verified before the first send, and refreshed as the market moves.
Sequences on email and LinkedIn
Short messages written for the buyer's situation, tested one variable at a time, in sequences that stop the moment a person replies.
Reply desk
Replies read, sorted by intent and routed to an owner with a response deadline. An interested reply gets a person, not another automated step.
Calendar and CRM wiring
Meetings land on the right calendar with the context attached, and every touch is written to the CRM, so the pipeline shows where each meeting came from.
Weekly read
Sent, delivered, replied, booked, held and qualified, on one page, in the same shape every week.
How it runs
From the first callto a running system.
Days 1 to 3
Profile and offer
We agree who the offer wins with, what the first meeting is for and what counts as qualified. That definition drives the list and the copy.
Days 3 to 14
Infrastructure and warm-up
Domains, mailboxes and authentication set up and warmed while the list is built and verified. No volume goes out before the setup is ready.
Days 14 to 21
First sends
Sequences go live at a controlled volume. Replies are handled the same day and every meeting is written to the CRM.
Month 2 onward
Measure, then change one thing
Volume rises against reply behavior, not a calendar. One variable changes at a time, so each week tells you something you can act on.
Fit
Who this suits,and who it does not.
A good fit
- You sell to businesses and a first meeting is worth real money to you
- You can describe who buys from you and why
- Someone on your side can take the meetings and close
- You want to keep the system after the engagement, not rent it
Probably not a fit
- You sell to consumers, or the deal is too small to justify a meeting
- You want thousands of emails a day to a purchased list
- Nobody is free to take the meetings this month
Frequently asked
Questions buyers askbefore the first call.
What is included in your appointment setting service?
The whole system: sending domains and mailboxes, a verified list built against your ideal customer, email and LinkedIn sequences, a reply desk that routes interested replies to an owner, and meetings booked into your calendar with the CRM updated. We run it, and it is built in accounts that belong to you.
How many meetings will we get?
That depends on the offer, the size of the market and the deal value, so we do not quote a number before we have seen replies. Targets are set after the first weeks of sending, and results are reported as meetings held and qualified, not only booked.
Do you use AI SDRs?
For the parts they do well: research, first-draft personalization and sorting replies. Judgment calls, pricing questions and anything that sounds like a buying signal go to a person. There is a piece on the blog about where that line sits.
Will this hurt our main domain's email reputation?
It should not touch it. Cold email goes out from separate, authenticated sending domains, so the domain your team uses for customers and invoices never carries outbound volume.
Is this outsourced or in-house appointment setting?
Both, in order. We build and run it as your outsourced team, and because it lives in your accounts you can bring it in-house whenever you choose, with the runbook and the history intact.
The offer
Free AIOpportunity Assessment.
We walk your operation, find the work still being done by hand, and tell you which of it is worth automating first. You keep the list whether or not you build with us.
- Takes
- 30 minutes
- Costs
- No cost, no obligation
- You get
- A written opportunity list
- Back in
- Three business days
01
Where the hours actually go
A short walk through the steps somebody repeats every week, and what each one costs you in time.
02
What AI can hold, and what it cannot
An honest split. Some of this work should be automated, some should be fixed by changing the process, and some should be left alone.
03
A build order with rough numbers
The opportunities ranked by return, with an estimate of hours saved and what each build takes to stand up.